Snapchat is expanding beyond its platform for short vanishing videos with the launch of video-sharing sunglasses this year.
The popular app’s company has now been renamed Snap Inc. with the goal of offering more than just Snapchat. The sunglasses, called Spectacles, are the company’s first hardware offering, the Wall Street Journal reported.
The camera-embedded sunglasses, capable of capturing a wider field of view known as “circular video,” will connect directly to Snapchat, allowing users to share videos that more closely resemble human vision.
Spectacles, priced at $129.99, will come in black, teal and coral and will be rolled out this fall, the Journal reported.
“We’re going to take a slow approach to rolling them out,” CEO Evan Spiegel told the Journal. “It’s about us figuring out if it fits into people’s lives and seeing how they like it.”
More Must-Reads From TIME
- Jane Fonda Champions Climate Action for Every Generation
- Biden’s Campaign Is In Trouble. Will the Turnaround Plan Work?
- Why We're Spending So Much Money Now
- The Financial Influencers Women Actually Want to Listen To
- Breaker Sunny Choi Is Heading to Paris
- Why TV Can’t Stop Making Silly Shows About Lady Journalists
- The Case for Wearing Shoes in the House
- Want Weekly Recs on What to Watch, Read, and More? Sign Up for Worth Your Time
Write to Katie Reilly at Katie.Reilly@time.com