This Is Why You Just Lost a Bunch of Instagram Followers

1 minute read

Judgement Day came for millions of fake Instagram accounts this week in a crackdown so widespread it’s been dubbed the “Instagram Rapture.”

The mass drop in Instagram followers comes as the platform looks to rid itself of fake accounts, which some users purchase en masse to inflate their apparent follower count.

Instagram’s official profile took the biggest hit in followers, plummeting by 18.9 million accounts in a single day, according to data collected by Zach Allia, a web developer who created a handy graphic of the reckoning. Some of the most followed celebrities on Instagram took the next biggest hits. Justin Bieber, Kim Kardashian and Beyonce lost a following of 3.5 million, 1.3 million and 831,000 respectively. The rapper Mase woke up to find his 1.6 million followers had dwindled to 100,000, prompting him to delete his account for good, Business Insider reports.

An Instagram spokesperson told the New York Times that the company’s recently publicized tally of 300 million active monthly users excluded the fake accounts now being purged.

These Are the Interior Department's Most Popular Instagram Photos of 2014

Our public lands give some of the most spectacular views, like this one of Grand Teton National Park in Wyoming
Our public lands give some of the most spectacular views, like this one of Grand Teton National Park in WyomingChristina Adele Warburg— sharetheexperience.org
America's first national monument, Devils Tower is a geologic feature that protrudes out of the rolling prairie in Wyoming. David Lane (@drlane56) captured this amazing 16-image panorama of the monument illuminated by the Milky Way and green airglow. Of visiting Devils Tower, David says: "From ancient stories of the Pleiades taking refuge at the top to the generations of Native Americas that held it sacred, it had a deep sense of age and a stoic nature that impressed me. It's so unexpected, so large in person, so steeped in traditions." Courtesy David Lane
This bear is in Lake Clark National Park, a land of stunning beauty where volcanoes steam, salmon run, bears forage, craggy mountains reflect in shimmering turquoise lakes, and local people and culture still depend on the land and water of their home. Solitude is found around every bend in the river and shoulder of a mountain. Venture into the park to become part of the wilderness.Kevin Dietrich—— sharetheexperience.org
A gorgeous photo of the changing fall colors in Zion National Park (Utah). Kevin Roland captured this shot at one of the park's most popular areas -- the Narrows, a gorge with wall a thousand feet tall.Kevin Roland—— sharetheexperience.org
On October 8, 1964, this Colorado River lake area on the border of Nevada and Arizona became the first national recreation area in the U.S. With its gorgeous contrasts of desert and water, mountains and canyons, Lake Mead National Recreation Area offers year-round recreational opportunities. Cheryl Hobbs—— sharetheexperience.org
Winter has arrived at Grand Teton National Park in Wyoming, and it is gorgeous! Christina Adele Warburg@christinaadelephoto took this photo last weekend at Mormon Row. Photographers from around the world visit this area of the park to capture the iconic barn with the Teton Range in the background. Courtesy Christina Adele Warburg
An amazing sunrise at Canyonlands National Park in Utah. This photo was captured by Ryan Engstrom on the Mesa Arch Trail -- a popular place to capture the sunrise over the park’s countless canyons and fantastically formed buttes carved by the Colorado River and its tributaries. Ryan Engstrom— sharetheexperience.org
The morning commute is a little different at Yellowstone National Park. Cameron Patrick captured this photo on a cold morning -- just after the bison herd had waded through a river along the side the road. The bisons' body heat caused the water to turn to steam in the cold air, creating mist around the bison.Courtesy Cameron Patrick
"If it isn't God's backyard, then he certainly lives nearby." - Robin Williams on Glacier National Park. Kim Hang Dessoliers— sharetheexperience.org
The Milky Way over Arches National Park in Utah.Jacob W. Frank

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