Google’s New Email App Wants to Save You From Your Inbox

Google launched a new email app called “Inbox” Wednesday that strips essential information from your incoming messages, displaying it in a stream similar to a social media newsfeed.

Rather than display messages by subject line, Inbox cuts straight to the body of your emails and attempts to prune out everything but the essential bits, such as flight times, event invitations and attached photos. A flight, for instance, will have your flight times clearly displayed up front without the airline’s preamble. The app can also draw pertinent information from the web, such as your flight’s status. The app also attempts to automatically populate to-do lists and calendar appointments, sparing you from copying the details, flipping to a new app and pasting the information into all of the related fields.

The question remains how well a machine can gauge “pertinent” information to a human user. Early hands-on demonstrations suggest an intuitive user experience. For now, only a select group of users will get to use Inbox by invitation only, who, in turn will be able to invite friends and collectively will decide whether this app will replace regular email for good.

PHOTOS: Inside Google’s New York City Office